The way we talk to consumers right now is more important than ever during the Coronavirus pandemic.
Marketing during the coronavirus and getting it right will help to futureproof businesses and keep them strong. Think about how you intend to weather the storm and how you will come out stronger on the other side.
Your strategy during the Coronavirus pandemic should be about supporting the community and easing the worries of your consumers. Think about where you really add value.
Times of adversity bring out the ingenious of inventions and innovations. The coronavirus is that moment of adversity. Businesses are rising up and showing that they will not be beaten.
Using an agency is going to make life a lot easier when you don’t have internal expertise but finding the right one isn’t easy.
Social influencers certainly have a place in supporting brand awareness but don’t assume you’ll get instant sales. They are an investment.
A quick overview of Sky AdSmart and why I believe in the power of TV advertising – easy access to the right people, who care about what you have to say.
Is PPC a waste of time and should I be looking at investing elsewhere. Digital Blanc discusses the pros and cons.
AI – The Opportunity for Publishers is an article written by Hanifa Dungarwalla for inPublishing magazine in 2019.
What is digital blanc? A collection of musings and advice from marketers.