Read more from the Marketing during the Coronavirus series:
Talking to consumers in the right way during the Coronavirus pandemic
Coronavirus: Marketing now, preparing for the future
Coronavirus: Your Strategy During The Pandemic
The Coronavirus is a moment of adversity
Now all we’re talking about at the moment is the Coronavirus and to be honest; that is what we should be talking about. However, I wanted to touch on a couple of things that have stood out to me during this Coronavirus crisis . Quite simply businesses are starting to become really creative. They are stepping outside of their comfort zone and created some really clever things. I’m looking specifically at small selfless businesses looking to give things away for free to help make the national lockdown a bit easier.
Businesses that are standing out during the Coronavirus pandemic
GiftsOnline4U is the first company that I would like to draw attention to. They are a gift provider and to be honest during a pandemic, how many of us are realistically going to be searching the web for the perfect gift for our loved one? Not many of us to start with probably, maybe in a few weeks when we’re bored from isolation and we want to send some happiness to our loved ones. However, for now, it is all about functions and practicality. GiftsOnline4U took that and created a simple yet effective door opening tool to use rather than having to your hands:
Adapting to the change in climate is key!
It’s simple and easy to use and shows how adaptable businesses can be when they need to.
Hand sanitiser gel is an in-demand commodity at the moment with it being pretty much sold out everywhere. Gin distilleries changed their production to produce gin based hand sanitiser and it is clever in my opinion. People need it.
Live-Streaming classes is now a normal occurrence with fitness professionals all taking their classes online. The Feel Good Centre is a local business that is using Google Hangouts to run their yoga classes. When you consider that a lot of yoga studios are small businesses, embracing technology in this way, is just a simple way to keep businesses running and keeping people active as well.
Or alternatively bringing them live to apartment blocks:
With schools closing, education becomes a real talking point. How will students finish the year? Will they get behind in terms of their learning and will they be ready when school does start up again? The Ideal Teacher is a college teacher, English Language tutor and Modern Languages tutor. She runs her business from home when she is not teaching in colleges. With social distancing now in place, it’s become hard for her to have her face to face lessons. With tools like Skype and Zoom, it has made it possible for brands like ‘The Ideal Teacher’ to continue running her business.
Lockdown is tough but what is amazing to see is that it is not getting the better of people of society.
Entrepreneurs both big and small are thinking outside of the box and looking at ways to keep daily life going as best as they can.