Well thought out marketing campaigns from Jeep. A great example of putting the consumer and the a difficult situation first. Really clever.
Your strategy during the Coronavirus pandemic should be about supporting the community and easing the worries of your consumers. Think about where you really add value.
Times of adversity bring out the ingenious of inventions and innovations. The coronavirus is that moment of adversity. Businesses are rising up and showing that they will not be beaten.
Using an agency is going to make life a lot easier when you don’t have internal expertise but finding the right one isn’t easy.
Social influencers certainly have a place in supporting brand awareness but don’t assume you’ll get instant sales. They are an investment.
A quick overview of Sky AdSmart and why I believe in the power of TV advertising – easy access to the right people, who care about what you have to say.
AI – The Opportunity for Publishers is an article written by Hanifa Dungarwalla for inPublishing magazine in 2019.
What is digital blanc? A collection of musings and advice from marketers.