A discussion around the ban on junk food ads in the UK. While government sees it as a serious crisis, the impact on commercial revenues will be huge. Personally, from a social point of view, I welcome it. The wellbeing of the population during the pandemic is paramount. However, from a revenue perspective when industry is still recovering from the pandemic – is it commercially sound to ban adverts like this now?
Ensuring consumers are front and centre of any ecommerce business is vital. Providing them with a flawless user journey and experience is ultimately going to drive conversions.
We’re heading for uncertain times in the marketing world. In this post we discuss the insight available as we head to the peak trading season for many.
Marketing lessons that we can learn from the COVID-19 pandemic. Just because normality resumes doesn’t mean we forget the lessons.
An overview of the Google Page Experience Update due to roll out in 2021. Prepare now and use the time that they have given to get your site in order.
My thoughts on the Black Lives Matter movement from my view as a marketer; looking at the job we have to do to help educate our audiences.
Examples of good news and simple acts of good that make us smile. Marketing doesn’t need to be complicated to make us feel good.
Email marketing during the COVID-19 pandemic is aN uncertain territory to navigate. Here we discuss how this channel can support consumers and businesses.
A review of the May 2020 Google search update, discussing what’s been impacted – the losers and the winners.
This post discusses the value offered by affiliate marketing and my experience as a marketer using this marketing channel to generate sales and revenue.